How did DS Group get started with the confectionery section?

DS Group is a multi-business and one of the leading FMCG corporations. During over nine decades of its existence, it has remained committed to creating premium quality products. It has a magnificently evolved product portfolio and continues to build successful brands across categories such as F&B that includes spices and beverages, dairy, confectionery, hospitality, mouth fresheners, packaging, tobacco and agroforestry.

In this piece, let us uncover how the Group started out in the confectionery segment and how it is doing right now. The Group entered the confectionery segment by entering in a joint venture with Lotte Korea in 2004. The famous candy that took India by storm—Pulse—was launched by the Group in 2015 in the Kachcha Aam flavour. The flavours, Guava and Orange, were launched in December 2016, all across the country. Pulse has also reached the overseas markets due to its unique raw mango plus tangy taste.

Confectionery brands owned by DS Group

The key driver of the Group’s successful products has been its expertise in flavours and fragrances and a deep understanding of consumer tastes. Dharampal Satyal Group’s success in the confectionery segment can be attributed to the same reason. The Pass Pass brand encompasses a huge portfolio of products in the confectionery business for the Group. While Pass Pass Pulse is the leader in the hard-boiled candy segment, Pass Pass Chingles covers the chewing gum assortment. 

You also have Rajnigandha Pearls, BABA Elaichi and Tulsi Royal Khajoor Plus as sweet mouth fresheners to augment the Group’s confectionery basket.

Below is a brief introduction to the various confectionery brands owned by DS Group:

Pass Pass

Pass Pass is a famous mouth freshener from the house of DS Group that offers an amazing taste and fragrance. With its flavourful blend of ingredients, Pass Pass has built an equity as the country’s preferred mint. You have the sweet taste of Mishri and Khajoor as well as the aromatic zest of Saunf and Elaichi by having a Pass Pass. The brand brings together India’s choicest delights to offer a savouring, mouth-watering experience.


Pulse from Pass Pass is the well-known hard-boiled candy with a tangy twist. A national favourite for its exceptional Kachcha Aam and other fruit flavours mixed with a tangy core has made it the favourite candy among consumers.

Each flavour of Pulse comes with a burst of tanginess and a mouth full of fun and alluring peculiarity. Pulse offers a unique experience to its consumer as it begins with a fruity flavour taste and peaks with a tangy end. Other mouth-watering variants of Pulse candy include Guava, Orange, Litchi and Pineapple.


Chingles from Pass Pass is a refreshing liquid filled chewing gum that will fill you with a wave of freshness. Chingles offer a long-lasting freshness and packs a punch with its Tutti-Frutti and Mint flavours. For an extra dose of refreshing mint taste, you can try the centre-filled chewing gum—Chingles Filz.


DS Group confectionery also includes the famous FRU, FRU Juicy Jelly has a soft and chewy texture and is a favourite among people of all age groups. The candy is made from a variety of fruit pulps and offers a delectable delight.

You can find FRU jellies in seven exotic flavours. To make the enjoyable candy, pulp is extracted from delicious mangoes, fresh red strawberries, fresh mangoes, tangy oranges and mouth watering guavas.


A delightful liquid-filled candy with a crunchy Caramel crust, Maze offers you the taste of real coffee. The hard-boiled coffee-toffee packs a richness of roasted coffee in a smooth liquid core inside a crusty Caramel shell. Get ready to enjoy the delicious harmony of the bitter and sweet taste by popping a Maze toffee.

Rajnigandha Silver Pearls

Choicest saffron and handpicked cardamom, coated in pure silver leaves is what makes Rajnigandha Pearls a discernible after-mint. Rajnigandha Pearls is your ideal companion at all times with its rich blend of freshness and aromatic flavour that delights your palate.

Tulsi Royal Khajoor Plus

You get the health benefits of Khajoor combined with the irresistible blend of gum arabic, sweeteners and silver leaves in Tulsi Royal Khajoor Plus. This unique freshener is made from handpicked high quality dates that are coated with pure silver leaves.

BABA Eliachi

BABA Eliachi is known for its pleasing aroma, lasting flavour and refined taste. It has set new standards in the mouth freshener segment. It uses green cardamom seeds handpicked from the best orchards in India blended with flavours and spices and enhanced with a pure silver coating.

In summary

Thus, DS Group has quite a few popular products in its confectionery segment. There is a rare chance of you having not tasted even a single one of the products mentioned above. This itself speaks of the popularity and quality of DS Group’s mouth fresheners & confectionery items.

By Rafael Muhammad
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